Fiji’s First Pro Surfer: James Kusitino Makes History at 16
Surfing just hit a new milestone in the South Pacific.
At only 16 years old, James Kusitino has become the first-ever professional surfer from Fiji. The young surfer was recently signed by brand co-founded by surf icon Craig Anderson, who called Kusitino “the most gifted 16-year-old surfer on the planet.”
Kusitino grew up in Sigatoka, just a short distance from Cloudbreak—one of the most powerful reef breaks in the world. Until 2010, Cloudbreak was off-limits to locals due to exclusive resort access. When those restrictions were lifted, it opened the door for a new generation of Fijian surfers. Kusitino, who started surfing at just four years old, quickly took to the waves and developed an effortless, natural style that set him apart.
By the time he was eight, he was already entering surf competitions. Now, he’s not just turning heads in the local lineup, he’s preparing to take on the world stage. His goals include competing in global events like the Eddie Aikau Invitational and the Tahiti Pro, two of the most respected contests in the sport. He’s also eyeing the upcoming WSL event at Cloudbreak, where he hopes to make history by becoming the first local surfer to win on home turf.
Kusitino’s journey is about more than just competition. It’s a story of access, opportunity, and the deep connection between place and passion. His rise shows what’s possible when local talent is given the chance to shine. For Fijian youth growing up near the coast, his story is a powerful example of what the future of surfing can look like.
These are the kinds of stories that inspire Colby Leachman, a lifelong surfer and Founder of Surf’s Up Consulting. Through his work in entrepreneurial consulting and Surf’s Up Entrepreneurship, Leachman explores the intersection of business development and surf culture, drawing inspiration from coastal communities like Venice Beach, Santa Monica, and beyond.
Kusitino’s path reflects a broader shift in how we think about success—not just in the lineup, but in life. It’s about persistence and the courage to carve your own line.
Read the full story via The Guardian.